Agency

In Alaska, 'puffery' by a listing agent refers to:

AOverstating the square footage of a property
BVague, non-specific positive statements about a property that buyers should not rely on✓ Correct
CFilling out contract forms with inflated appraisal values
DAdvertising a property at a price above its appraised value

Explanation

Puffery consists of vague, subjective, non-specific promotional statements — such as 'this is the nicest neighborhood in Anchorage' — that are not actionable misrepresentation because reasonable buyers should not rely on them as statements of fact. Unlike puffery, specific false statements of fact can be fraudulent misrepresentation.

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