Fair HousingIntermediateArizona Exam

An 'affirmative marketing plan' in a federally funded Arizona housing project is designed to:

AMarket the program exclusively to buyers in the majority racial or ethnic population of the target area
BAttract applicants from all segments of the eligible population, including traditionally underserved groupsCorrect
CPrioritize applicants with the lowest incomes within the eligible range
DSet maximum income limits that exclude buyers who already qualify for conventional financing

Why Attract applicants from all segments of the eligible population, including traditionally underserved groups Is Correct

Answer B: Attract applicants from all segments of the eligible population, including traditionally underserved groups

An affirmative marketing plan is required for HUD-funded housing developments to ensure that the project is affirmatively marketed to all eligible persons, including those from groups historically underrepresented in the area.

Exam Tip: Fair Housing

Fair Housing questions test both federal (Fair Housing Act of 1968) and state-level protected classes. The federal protected classes are race, color, religion, national origin, sex, familial status, and disability. Many states add additional protections.

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