Arkansas License Law

AREC imposes the requirement that real estate advertising must be truthful and not misleading. An advertisement that claims a property is in 'move-in ready condition' when the licensee knows it has major structural damage would be:

AAcceptable as marketing language (puffing)
BA misrepresentation that could result in AREC disciplinary action✓ Correct
COnly actionable if the buyer was personally harmed
DAcceptable as long as the agent did not personally conduct the inspection

Explanation

Advertising a property as 'move-in ready' when the licensee knows it has major structural damage is a material misrepresentation. AREC can take disciplinary action for deceptive advertising that misleads the public.

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