Agency

What does the term 'puffing' mean in a real estate context?

ADeliberately concealing a material defect
BExaggerated promotional statements of opinion that are not considered fraudulent✓ Correct
CInflating an appraisal to secure a larger loan
DAdvertising a property at above-market price

Explanation

Puffing is the use of exaggerated, subjective sales language ('the best neighborhood in town') that no reasonable person would take as a statement of fact. It is not fraud, but agents should avoid misrepresentation.

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