Fair Housing
What is a 'discriminatory advertising' violation and what forms can it take in online Hawaii real estate marketing?
AA. Advertising at a higher price for some buyers is the only form of discriminatory advertising
BB. Using language, images, or targeted algorithms that signal preference for or limitation on protected classes; including social media ad targeting that excludes protected groups from seeing housing ads✓ Correct
CC. Discriminatory advertising only occurs in print media; online advertising has no fair housing restrictions
DD. Discriminatory advertising is only an issue for rental properties, not sales
Explanation
Discriminatory advertising extends to digital media. HUD has taken action against social media platforms and advertisers for using algorithmic targeting that excludes protected classes from seeing housing ads.
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Key Terms to Know
Fair Housing Act
Federal law prohibiting discrimination in the sale, rental, or financing of housing based on race, color, national origin, religion, sex, disability, and familial status.
SteeringAn illegal practice where a real estate agent directs buyers toward or away from certain neighborhoods based on the buyer's race, religion, national origin, or other protected characteristics.
RedliningAn illegal practice where lenders or insurers deny services or charge higher rates in certain neighborhoods based on the racial or ethnic composition of those areas.
Gross Rent Multiplier (GRM)A quick valuation metric for income properties calculated by dividing the property price by gross annual rental income.
Math Concepts
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