Fair Housing

What is 'affirmative marketing' and why might it be required in Hawaii affordable housing programs?

AA. Marketing that affirms the seller's right to set any price they choose

BB. Proactive outreach to protected classes historically underrepresented in a market, required in some federally funded housing programs to ensure equal access and desegregation✓ Correct

CC. Advertising that includes the fair housing logo

DD. Marketing approved by the Hawaii Civil Rights Commission

Explanation

Affirmative marketing requires active outreach to market segments that historically have been underrepresented or excluded. HUD-funded affordable housing programs may require affirmative marketing plans to ensure all eligible households—regardless of race, national origin, disability status, or other protected characteristics—are aware of and have access to the housing.

People Also Study

Key Terms to Know

Fair Housing Act

Federal law prohibiting discrimination in the sale, rental, or financing of housing based on race, color, national origin, religion, sex, disability, and familial status.

Steering

An illegal practice where a real estate agent directs buyers toward or away from certain neighborhoods based on the buyer's race, religion, national origin, or other protected characteristics.

Option Contract

A contract giving the buyer the right, but not the obligation, to purchase a property at a specified price within a specified time period.

Joint Tenancy

Co-ownership where two or more people hold equal, undivided interests with the right of survivorship — when one owner dies, their share passes to the surviving owners.