Illinois License Law

An Illinois broker who wishes to advertise under a name other than their licensed name must:

AObtain approval from the local MLS
BRegister the trade name with IDFPR and ensure it does not mislead the public✓ Correct
CFile a DBA (doing business as) only with the county clerk
DNo approval is needed for trade name advertising

Explanation

If an Illinois real estate brokerage wishes to advertise under a trade name, the name must be registered with IDFPR. The name must not be misleading or imply the business is something it is not. All advertising must still identify the licensed brokerage.

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