Illinois License Law
What is required for a real estate brokerage to advertise in Illinois?
AAdvertising requires IDFPR pre-approval for all content
BAll advertising must display the brokerage name as licensed with IDFPR and must not be misleading or false✓ Correct
CAdvertising must include the full names of all affiliated licensees
DOnline advertising is exempt from Illinois advertising requirements
Explanation
Illinois requires all real estate advertising to include the brokerage's name as it appears on the IDFPR license. Advertising cannot be false, misleading, or deceptive. This applies to all forms of advertising—print, digital, social media, signs, and business cards. While IDFPR doesn't pre-approve advertising, violations can result in license discipline. Agents must ensure their personal advertising complies with these requirements.
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