Fair Housing

A Louisiana apartment complex that advertises exclusively in publications targeting one ethnic group to the exclusion of others is likely engaging in:

AEffective targeted marketing
BDiscriminatory advertising in violation of the Fair Housing Act✓ Correct
CPermissible market segmentation
DLegal geographic farming

Explanation

The Fair Housing Act prohibits discriminatory advertising that indicates a preference, limitation, or discrimination based on race, color, religion, sex, national origin, disability, or familial status. Advertising exclusively to one ethnic group to the exclusion of others violates this prohibition.

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