Fair Housing

A Minnesota housing developer posts a sign showing only White families in promotional materials for a new subdivision. This is an example of:

AEffective targeted marketing
BDiscriminatory advertising prohibited by the Fair Housing Act✓ Correct
CPermissible since the development is not yet built
DAcceptable since no one has been denied housing

Explanation

The Fair Housing Act prohibits advertising that indicates a preference for or against any protected class. Using only White families in marketing materials signals a discriminatory preference based on race. The Act requires that advertising be inclusive and not suggest that protected classes are unwelcome. This violation can occur even before any units are sold.

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