Fair Housing

Under the Fair Housing Act, a Montana developer who advertises luxury condominiums only in publications read primarily by white affluent residents—deliberately excluding minority publications—is engaging in:

ALegal targeted marketing to the intended demographic
BPotentially discriminatory selective advertising that perpetuates segregation, in violation of the Fair Housing Act✓ Correct
CA standard marketing practice recognized by the NAR
DA local advertising practice exempt from federal law

Explanation

Selectively advertising in ways that exclude certain racial or ethnic groups (through choice of media) can constitute discriminatory advertising under the Fair Housing Act, even without explicitly discriminatory language. Marketing must reach all segments of the market.

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