Fair Housing

What is an 'affirmative marketing plan' and when is it required in Pennsylvania?

AA plan that affirms the developer's commitment to market-rate pricing
BA plan required for federally assisted housing projects ensuring marketing reaches all groups in the eligible market area, including those least likely to apply without special outreach✓ Correct
CA PREC requirement for all licensees to affirmatively market their listings across all platforms
DA Pennsylvania program requiring commercial brokers to affirmatively market to diverse business tenants

Explanation

Affirmative marketing plans are required for housing receiving HUD assistance, CDBG funding, or FHA mortgage insurance. The plan must identify how the developer will market to persons of all protected classes in the housing market area, particularly those least likely to apply. For Pennsylvania affordable housing developers receiving PHFA funding or HUD assistance, affirmative marketing is a compliance requirement. Plans must be submitted to and approved by the funding agency.

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