Fair Housing

A Washington property management company markets units only through word-of-mouth referrals from current residents. If the current resident population is predominantly one race, this marketing practice may:

AIncrease diversity through community-based referrals
BPerpetuate segregation and constitute a fair housing violation✓ Correct
CBe praised as sustainable community building
DSatisfy fair housing obligations if rents are the same for everyone

Explanation

Exclusive reliance on word-of-mouth referrals in a homogeneous tenant community can perpetuate segregation and may constitute a fair housing violation under a disparate impact theory. Marketing must be conducted in ways that are open and accessible to all protected classes.

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