Land Use & Zoning

A billboard company wants to place a sign in a Wisconsin residential zone. The zoning board would likely:

AApprove it automatically as commercial speech is protected
BDeny it because billboards are typically not permitted in residential zones✓ Correct
CRequire only a standard building permit
DApprove it with a transfer of development rights

Explanation

Billboards and commercial signage are typically prohibited in residential zoning districts. The billboard company would need to find a commercially zoned location or seek a variance, which would likely be difficult to justify.

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