Agency
A Wisconsin licensee who 'puffs' a property (makes vague, opinion-type statements like 'this is the best neighborhood in Madison') is:
AGuilty of misrepresentation
BGenerally not liable because puffing is non-actionable opinion✓ Correct
CRequired to substantiate the claim with data
DViolating DSPS advertising rules
Explanation
Puffing consists of general, vague opinions ('best location,' 'great investment') that no reasonable person would rely on as statements of fact; it is generally not actionable misrepresentation.
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