Florida License Law

A Florida real estate licensee's primary obligation when advertising a property is that all advertising must be:

AApproved by FREC before publication
BPlaced in the broker's name (not just the sales associate's name)✓ Correct
CLimited to newspapers and approved MLS platforms
DApproved by the seller in writing

Explanation

Florida law requires that all real estate advertising be placed in the name of the brokerage (broker), not just the sales associate's name. This applies to all media including social media, websites, yard signs, and print advertising. A sales associate may include their name but must also include the broker/brokerage name.

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