Fair Housing
What is 'familial status' discrimination in advertising and what phrases should Idaho agents avoid?
AAdvertising is not subject to fair housing restrictions
BFamilial status discrimination in ads includes phrases like 'no children,' 'adults only,' 'perfect for empty nesters,' or 'mature couple preferred' — all implying children are not welcome✓ Correct
COnly ads featuring family photos are restricted
DAdvertising may mention adult communities without restriction
Explanation
Fair housing advertising rules prohibit any statement that indicates a preference, limitation, or discrimination based on familial status. Idaho agents should avoid phrases suggesting children are unwelcome: 'no kids,' 'adult community' (unless a legally qualifying 55+ community), 'quiet neighborhood for couples,' or descriptions suggesting only childless adults would want the property.
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