Fair Housing

What is an 'affirmative marketing plan' and when is it required for Kansas properties?

AA plan to maximize property sale price
BA written plan outlining how a housing provider will reach persons in all segments of the population including those least likely to apply, often required for HUD-funded housing✓ Correct
CA marketing strategy for luxury properties
DA plan required for all Kansas MLS listings

Explanation

Affirmative marketing plans are required for HUD-assisted and some federally-funded housing developments. They outline how the provider will reach and market to groups, including protected classes, who might otherwise not be aware of the housing opportunity.

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