Property Management

A Mississippi property manager is asked to set the market rent for a newly renovated apartment. The best method for determining market rent is:

AUsing the previous tenant's rent as a baseline
BSurveying comparable competing properties to determine what similar units are renting for in the current market✓ Correct
CUsing the owner's desired return on investment
DSetting rent based on the property's tax-assessed value

Explanation

Market rent should be based on current market surveys of comparable competing properties — what similar units (similar size, amenities, location, condition) are actually renting for in the current market. Rental market surveys prevent both underpricing (leaving money on the table) and overpricing (causing vacancies).

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