Fair Housing

A NH broker who excludes certain zip codes from targeted social media advertising for housing is:

AUsing sound marketing strategy
BPotentially violating the Fair Housing Act if the excluded areas correlate with protected class concentrations✓ Correct
CComplying with FTC advertising guidelines
DOnly subject to state advertising law

Explanation

HUD's guidance on online advertising holds that using algorithmic tools to exclude geographic areas from housing ad targeting may constitute illegal discrimination if those exclusions correlate with protected class concentrations — a form of digital redlining.

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