Fair Housing

A NH real estate company's website shows listings predominantly in certain neighborhoods when a user's ZIP code appears to be in a minority community—an algorithm that steers users away from other areas. This could be considered:

ALegal customization of search results
BDigital redlining or algorithmic steering, potentially violating fair housing law✓ Correct
CPermissible since no human agent is involved
DLegal since the website is private property

Explanation

Digital redlining or algorithmic steering—using technology to show different housing options based on protected characteristics like race or national origin—can violate fair housing law just as traditional steering does. HUD has taken the position that fair housing laws apply to online platforms and algorithms.

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