Fair Housing
What is the significance of the Fair Housing Act's application to advertising?
AOnly MLS advertising is regulated
BAds cannot indicate a preference, limitation, or discrimination based on protected classes✓ Correct
COnly print advertising is regulated
DAdvertising rules only apply to large companies
Explanation
The Fair Housing Act prohibits advertising that indicates any preference, limitation, or discrimination based on protected classes. This applies to all advertising media including online, print, and social media.
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Key Terms to Know
Fair Housing Act
Federal law prohibiting discrimination in the sale, rental, or financing of housing based on race, color, national origin, religion, sex, disability, and familial status.
SteeringAn illegal practice where a real estate agent directs buyers toward or away from certain neighborhoods based on the buyer's race, religion, national origin, or other protected characteristics.
BlockbustingAn illegal practice of inducing homeowners to sell by claiming that the entry of minority groups will lower property values.
RedliningAn illegal practice where lenders or insurers deny services or charge higher rates in certain neighborhoods based on the racial or ethnic composition of those areas.
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