Agency

What is a 'coming soon' listing in Ohio real estate and what are the ethical considerations?

AA marketing strategy with no ethical concerns
BA listing marketed before MLS entry; raises concerns about fair access, proper disclosure, and breach of fiduciary duty to maximize exposure✓ Correct
CA listing for properties under construction
DA listing held for VIP clients first

Explanation

A 'coming soon' listing is marketed before being entered in the MLS. While it can generate buzz, ethical concerns include potentially limiting market exposure, steering, and whether the agent is fulfilling their duty to maximize the seller's proceeds.

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