Fair Housing

An Oklahoma real estate agent who places listings in Spanish-language media ONLY when the seller's home is in a predominantly Hispanic neighborhood, and in English-language media only for other neighborhoods, is likely:

AProviding excellent culturally targeted marketing
BEngaging in discriminatory marketing that perpetuates neighborhood segregation by racially targeting advertising to specific markets based on neighborhood demographics✓ Correct
CFollowing standard marketing practices
DComplying with equal opportunity marketing guidelines

Explanation

Selectively placing advertising in ethnic or language-specific media only for properties in matching ethnic neighborhoods perpetuates segregation and constitutes steering through advertising. Fair housing advertising requires marketing properties to the broadest possible audience.

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