Fair Housing

A real estate company's website that shows only photos of white families in its marketing materials, despite serving a racially diverse market, may be violating:

ANo laws — photo selection is purely aesthetic
BHUD's advertising guidelines requiring diverse representations in real estate marketing✓ Correct
COnly local non-discrimination ordinances
DOnly the Civil Rights Act of 1866

Explanation

HUD's guidelines on fair housing advertising specify that marketing materials using human models should be diverse and should not indicate a preference for a particular race or other protected class. Systematically using only white families in marketing can suggest an unlawful preference.

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