Fair Housing
In Tennessee, 'affirmative marketing' in housing programs is designed to:
AAdvertise only to high-income buyers
BReach potential buyers or renters from all protected classes to promote integrated housing✓ Correct
CMarket properties exclusively to minority buyers
DIncrease property values through targeted advertising
Explanation
Affirmative marketing programs require housing developers and landlords to market to persons of all protected classes, including those who may not have historically had access to certain neighborhoods or housing types.
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Key Terms to Know
Steering
An illegal practice where a real estate agent directs buyers toward or away from certain neighborhoods based on the buyer's race, religion, national origin, or other protected characteristics.
BlockbustingAn illegal practice of inducing homeowners to sell by claiming that the entry of minority groups will lower property values.
RedliningAn illegal practice where lenders or insurers deny services or charge higher rates in certain neighborhoods based on the racial or ethnic composition of those areas.
Comparable Sales (Comps)Recently sold properties similar in size, condition, and location used by appraisers and agents to estimate a property's market value.
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