Agency
A Utah listing agent who represents a seller should advise the seller if the seller's asking price appears to:
ABe too high or too low based on market analysis✓ Correct
BConflict with the agent's desired commission
CBe different from neighboring properties
DExceed the Utah homestead exemption amount
Explanation
An agent's duty of care requires providing the seller with honest, competent advice on pricing based on market analysis (CMA). This serves the seller's best interests by helping them price the property to attract qualified buyers efficiently.
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