Fair Housing

An Alaska real estate company that uses a referral network that primarily sends minority buyers to lower-priced neighborhoods may be engaging in:

ALegal market segmentation
BSteering — a form of illegal housing discrimination✓ Correct
CPermissible buyer preference accommodation
DEfficient matching of buyers to price ranges

Explanation

Steering buyers toward or away from neighborhoods based on their protected class characteristics — including race, national origin, or religion — is illegal regardless of whether it is based on buyer income or other pretextual reasoning. Systematic direction of minority buyers away from higher-priced areas constitutes illegal steering.

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