Fair Housing

An Indiana real estate agent who uses different language or emphasis in describing a neighborhood to buyers of different races is engaged in:

AEffective marketing
BIllegal steering — using racial or ethnic information to influence where someone lives✓ Correct
CStandard customer service tailoring
DPermitted cultural sensitivity

Explanation

Using race-based or ethnicity-based language to describe neighborhoods — or emphasizing different neighborhood characteristics based on the buyer's protected class — is a form of illegal steering.

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