Agency

A Massachusetts listing broker advertises 'Call me—I'll save you money!' targeting buyers for their own listed properties. This advertising implies the broker may:

ARepresent the buyers as a buyer's agent
BAct as a seller's agent and a buyer's agent simultaneously, creating undisclosed dual agency✓ Correct
CLower the commission for both parties
DRepresent only the seller and have no obligations to buyers

Explanation

Advertising to buyers while only having a listing agreement with the seller creates agency confusion. If the broker ends up representing both, proper dual agency disclosure and consent procedures must be followed.

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