Fair Housing
A Pennsylvania property management company sends marketing materials only to certain ZIP codes and excludes ZIP codes with predominantly minority populations. This practice may constitute:
AEfficient geographic marketing
BRedlining or discriminatory marketing violating the Fair Housing Act✓ Correct
CPermissible demographic targeting under marketing laws
DA permitted practice if the company serves clients in all areas when contacted
Explanation
Limiting marketing to certain geographic areas that systematically exclude minority communities is a form of redlining that violates the Fair Housing Act's prohibition on making housing unavailable through discriminatory marketing. The FHA requires housing providers to market in a non-discriminatory manner.
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