Fair Housing

What is 'affirmative marketing' under HUD guidelines?

AAggressively marketing properties at above-market prices
BMarketing programs designed to affirmatively further fair housing by reaching potential buyers and renters from underrepresented groups✓ Correct
CMarketing that is always legally required under fair housing law
DAffirmative action programs for real estate agents

Explanation

Affirmative marketing involves proactive efforts to market housing to groups who might not otherwise apply, helping to overcome the effects of past discrimination. HUD-funded projects may require affirmative fair housing marketing plans.

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