Fair HousingIntermediateDelaware Exam

What is 'affirmative marketing' under HUD guidelines?

AAggressively marketing properties at above-market prices

BMarketing programs designed to affirmatively further fair housing by reaching potential buyers and renters from underrepresented groupsCorrect

CMarketing that is always legally required under fair housing law

DAffirmative action programs for real estate agents

Why Marketing programs designed to affirmatively further fair housing by reaching potential buyers and renters from underrepresented groups Is Correct

Answer B: Marketing programs designed to affirmatively further fair housing by reaching potential buyers and renters from underrepresented groups

Affirmative marketing involves proactive efforts to market housing to groups who might not otherwise apply, helping to overcome the effects of past discrimination. HUD-funded projects may require affirmative fair housing marketing plans.

Exam Tip: Fair Housing

Fair Housing questions test both federal (Fair Housing Act of 1968) and state-level protected classes. The federal protected classes are race, color, religion, national origin, sex, familial status, and disability. Many states add additional protections.

People Also Study

Key Terms to Know

Fair Housing Act

Federal law prohibiting discrimination in the sale, rental, or financing of housing based on race, color, national origin, religion, sex, disability, and familial status.

Comparable Sales (Comps)

Recently sold properties similar in size, condition, and location used by appraisers and agents to estimate a property's market value.

Steering

An illegal practice where a real estate agent directs buyers toward or away from certain neighborhoods based on the buyer's race, religion, national origin, or other protected characteristics.

Blockbusting

An illegal practice of inducing homeowners to sell by claiming that the entry of minority groups will lower property values.