Fair Housing
What is 'marketing to the majority' in Delaware and how does it relate to fair housing?
AMarketing to the majority of potential buyers; always legal
BAdvertising or marketing that primarily targets the neighborhood's majority racial or ethnic group while deterring others — a potential fair housing violation✓ Correct
CPricing a property at the median market price
DFocusing marketing efforts on the highest-income buyers
Explanation
Marketing exclusively to the majority racial or ethnic population of an area (while effectively excluding others) can constitute discriminatory marketing in violation of the Fair Housing Act, even without explicitly mentioning race.
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Key Terms to Know
Fair Housing Act
Federal law prohibiting discrimination in the sale, rental, or financing of housing based on race, color, national origin, religion, sex, disability, and familial status.
SteeringAn illegal practice where a real estate agent directs buyers toward or away from certain neighborhoods based on the buyer's race, religion, national origin, or other protected characteristics.
RedliningAn illegal practice where lenders or insurers deny services or charge higher rates in certain neighborhoods based on the racial or ethnic composition of those areas.
Fiduciary DutyThe highest legal duty an agent owes to a principal — requiring the agent to act in the principal's best interest above all others.
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