Fair HousingIntermediateDelaware Exam

What is 'targeted marketing' and how can it violate fair housing laws in Delaware?

AMarketing a property to the most likely demographic buyers; always legal in Delaware
BDeliberately directing marketing (or avoiding marketing) to certain areas or populations in a way that limits housing options based on protected classCorrect
CMarketing to first-time buyers with special loan programs
DTargeting specific price-point buyers in a competitive market

Why Deliberately directing marketing (or avoiding marketing) to certain areas or populations in a way that limits housing options based on protected class Is Correct

Answer B: Deliberately directing marketing (or avoiding marketing) to certain areas or populations in a way that limits housing options based on protected class

Targeted marketing becomes a fair housing violation when it limits housing opportunities based on protected class — for example, advertising only in outlets serving one racial or ethnic group, or avoiding advertising in media serving protected groups.

Exam Tip: Fair Housing

Fair Housing questions test both federal (Fair Housing Act of 1968) and state-level protected classes. The federal protected classes are race, color, religion, national origin, sex, familial status, and disability. Many states add additional protections.

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