Fair Housing

What is 'targeted marketing' and how can it violate fair housing laws in Delaware?

AMarketing a property to the most likely demographic buyers; always legal in Delaware
BDeliberately directing marketing (or avoiding marketing) to certain areas or populations in a way that limits housing options based on protected class✓ Correct
CMarketing to first-time buyers with special loan programs
DTargeting specific price-point buyers in a competitive market

Explanation

Targeted marketing becomes a fair housing violation when it limits housing opportunities based on protected class — for example, advertising only in outlets serving one racial or ethnic group, or avoiding advertising in media serving protected groups.

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