Agency
What is a 'listing presentation' and what should a Hawaii agent include in a competent one?
AA. The agent only needs to present the listing price; other details are not relevant
BB. A professional presentation to a potential seller including: market analysis, comparable sales, pricing recommendation, marketing plan, agent qualifications, and listing agreement terms✓ Correct
CC. A presentation made to potential buyers about a listed property
DD. A formal presentation required by the Real Estate Commission before listing a property
Explanation
A listing presentation is the agent's proposal to win a seller's business. A competent presentation includes: a CMA with comparable sales analysis and pricing recommendation, the agent's marketing plan (MLS, photography, showings, advertising), agent qualifications and track record, explanation of the listing agreement terms, and a discussion of seller's expectations and timeline.
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